How custom project quotes are built

Work that is neither a retainer nor one of the productized services gets a custom quote. The number is not pulled out of the air; it comes from three levers you can see and argue with. The pricing page has an interactive version of the same model.

Lever one: size

Projects are anchored to five reference sizes, from a small build (a landing page, authentication and one core feature) up to a flagship multi-quarter product across several surfaces. Each anchor carries a base price. Your project is placed against the nearest anchor rather than estimated task by task, because task-by-task estimates on a project that has not been specified yet are false precision.

Lever two: greenfield or brownfield

Building into an existing codebase costs more than starting clean. There is legacy behaviour to preserve, integrations that cannot break, and a discovery cost before the first line lands. Brownfield therefore carries a multiplier on the size base.

Lever three: speed

This is the lever that moves the price most, and it is the one you control.

• Standard is a firm, realistic delivery date you can plan a launch around.
• Rush is fastest possible delivery, prioritised above everything else, for launches, fundraises and hard deadlines. It carries a substantial multiplier because it displaces other committed work.

If your date is soft, take Standard. The savings are real.

The arithmetic

total = size base x build-type multiplier x speed multiplier

Rounded to a clean figure. The live multipliers are on the pricing page estimator.

Milestones, not a lump sum

Totals are split into milestones of roughly five thousand euros each, invoiced as each milestone is accepted. There is no large upfront payment. This keeps both sides' exposure bounded: you are never more than one milestone ahead of delivered work, and neither am I.

What the hour figures mean

The estimator shows an approximate hour count under each size. That is the internal sizing basis used to set the anchor prices. You are not billed against it, you do not get an invoice with hours on it, and going faster than the estimate does not reduce the price any more than going slower increases it. You are buying a scoped outcome on an agreed date.

Provisional pricing

The multipliers are provisional and still being calibrated against real quotes. A quote you are given in writing is firm; the published model around it may move.